Absolut Vodka was founded in 1879 by Lars Olsson Smith in Ahus, Sweden, and has grown into one of the worlds most recognised vodka brands. Distilled from winter wheat and made using pristine Swedish water, Absolut is known for its purity and smooth taste. In addition to its classic vodka, the brand offers an extensive range of flavoured vodkas that are perfect for mixing cocktails. Absolut has also become famous for its creative advertising and collaborations with artists, reinforcing its image as a stylish and contemporary brand that blends heritage with modern innovation.