Jack Daniels is an iconic American whiskey brand founded in 1866 by Jasper Newton Jack Daniel in Lynchburg, Tennessee. Known for its distinctive square bottles and bold black label, Jack Daniel’s has become one of the most recognisable spirits in the world. The brands unique charcoal mellowing process, known as the Lincoln County Process, gives its Tennessee Whiskey a smooth and rich flavour. Today, the Jack Daniel’s range includes classics such as Old No. 7, Single Barrel Select and a variety of flavoured expressions, making it a symbol of craftsmanship, tradition and American heritage.