Keel Toys

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Keel Toys

Founded in 1947, Keel Toys is one of the UK’s largest designers, importers, and exporters of soft toys. As a third-generation family run business, Keel Toys is led by brothers Richard, David, John, and James Keel, each playing a hands on role in managing the company. Renowned for its commitment to trust, excellence, and innovative design, Keel Toys continues to lead the industry with high quality products and exceptional customer service, always driven by the passion and expertise of its in house team.