Headquartered in Watertown, New York, USA, Little Trees was founded in 1952 after a milk truck driver in northern New York complained to Julius Sämann about the smell of spilled milk. To solve this problem, Julius combined exceptional fragrances with a specialized blotter material, creating the first ever car air freshener. Since then, Little Trees has become an iconic brand, offering a wide range of long lasting scents and classic designs. Known for their practical and vibrant air fresheners, Little Trees continues to freshen up cars, homes, and more with style and innovation.