LYNX

LYNX was launched in France in 1983 and quickly revolutionised the mens grooming industry with its original range of body sprays. Known as AXE in many countries, the brand became synonymous with bold fragrances and confident marketing campaigns aimed at younger audiences. Over time, LYNX expanded its product line to include deodorants, shower gels, shampoos and hair styling products, becoming a complete grooming solution for men. Recognised worldwide for its daring scents and memorable advertising, LYNX continues to set trends in mens personal care.