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Proper

Founded in 2011 by Cassandra and Ryan, PROPER started as “Propercorn”, a game-changing popcorn brand born from the quest for a tasty, healthy snack. After landing Google’s London café as their first customer, the brand skyrocketed. A £7m investment in 2016 helped them expand into new products like Proper Chips, and by 2019, they rebranded to PROPER to take over the healthy snack game. In 2021, they teamed up with Eat Real, cementing their spot as legends in the “better for you” snack world. Delicious, healthy, and full of flavour, PROPER is redefined snacking.