Red Bull was founded in Austria in 1987 by Dietrich Mateschitz and Chaleo Yoovidhya and it has since become the world’s leading energy drink, with a 43% market share as of 2020. Known for its iconic “Red Bull gives you wings” slogan, the brand has built a global presence, from extreme sports events to sports team sponsorships. With over 100 billion cans sold worldwide, Red Bull continues to dominate the energy drink market and remains a staple in the global beverage industry.