Rizla+ has been rolling with the times for over 450 years, evolving from a French family business trading fine paper for champagne into one of the most iconic names in rolling papers. From perfecting the first paper made specifically for rolling in the 1600s to inventing the world’s first hand-rolling machine and introducing gum strips and rice paper. Rizla has led the way in innovation. With deep roots in music, motorsport, and modern culture, the brand continues to push boundaries with sustainable options. Trusted by generations and always ahead of the curve, Rizla+ remains the world’s number one rolling paper brand, still shaping the scene, one roll at a time.