Swizzels

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Swizzels

Swizzels is one of the UK’s oldest and most loved sweet factories, making iconic treats since 1928. Starting out in London with jelly sweets and fizzy Fizzers, the brand moved to a Derbyshire mill during WWII and never looked back. Swizzels is behind classics like Love Hearts, Drumsticks, Refreshers, Parma Violets, and Double Dips. They have since invented modern hits like Squashies and vegan-friendly Choos to the mix. With huge seasonal appeal and decades of nostalgia, Swizzels sweets are a colourful, fun-filled must have for wholesalers and retailers alike.