Tregroes Waffles was founded in Wales by a Dutch man called Kees Huysmans who had a passion for authentic, traditional waffles. He visited the Teifi Valley 40 years ago, learnt to speak Welsh and introduced his homely delight the ‘Stroop Waffle’ which he turned into a successful local Welsh business. Bringing a taste of the Low Countries to the heart of Wales, Tregroes has grown into a beloved family run brand known for its high quality, freshly baked waffles. Using carefully selected ingredients and traditional recipes, the brand produces a wide range of waffles that delight customers across the UK. From classic Belgian style waffles to innovative flavours, Tregroes combines heritage, craftsmanship, and taste to create products that are perfect for homes, cafes, and retailers seeking quality treats with a story.