Zig-Zag

Zig-Zag, founded by French brothers Maurice and Jacques Braunstein in 1855, revolutionized the rolling paper industry with the invention of the interleaving process, allowing each paper to automatically dispense. Over the years, the brand expanded globally, becoming a cultural icon, especially with its “Captain Zig-Zag” marketing campaign in 1969 and its prominent feature on Dr. Dre’s The Chronic album cover in 1992. Known for premium quality, Zig-Zag continues to innovate with products like Organic Hemp Papers and Ultra Thin Cones, solidifying its status as a leading name in rolling papers for over 145 years.