Based in Belgium. Duracell began in 1920's by Samuel Ruben who was a inventive scientist and Philip Rogers Mallory was a manufacture of tungsten filament wire. The two came together as Ruben wanted a piece of equipment from Mallory's company named P.R Mallory. They joined both there skills as an inventor and manufacture to create a genius idea. 1975 was the end of the partnership due to Mallory's death, however the legacy still goes on.
Why choose Duracell?
Duracell are an iconic brand who supply high performance alkaline batteries, specialty cells and rechargeables. Since the brand was established in the 1940's they have become the leading manufacture of batteries with in the world. And the classic Duracell Bunny has been the heart of the brand for years.